Fake TV News

Beverage Industry Tries to Bottle the Opposition

by Diane Farsetta — August 6, 2007 - 2:59pm

With increasing criticism that "bottled water has misleading labels and is of inferior quality to municipal water systems," and the governments of San Francisco and Salt Lake City prohibiting city agencies from buying bottled water, the International Bottled Water Association (IBWA) and the American Beverage Association (ABA) have ramped up their PR.

Main Source: 
PR Week, August 6, 2007

WGA Report Supports CMD's 'Stop Fake News' Campaign

by John Stauber — July 31, 2007 - 2:21pm

More bad and disturbing news about the decline and corruption of TV journalism, a term that seems almost an oxymoron.

Main Source: 
Writers Guild of America East, July 25, 2007

The Spin Doctor Will See You Now

by Diane Farsetta — July 3, 2007 - 3:14pm

"If I had to do it all over again, I don't think I would use the Ontario system," said Canadian cancer patient Lindsay McGreith. "I would get my wife to drive me to Buffalo, because I know in Buffalo you'd get looked after, whereas here you'd just sit for seven and a half hours. ...

Main Source: 
Health Care America via MultiVu, June 29, 2007

Reporting from Margaritaville

by Diane Farsetta — July 3, 2007 - 10:49am

The Atlantic City Convention & Visitors Authority recently held its first "fam," or familiarization tour, of the year, "wooing about 35 meeting and event planners, people in the tourism business, travel journalists and their guests." Included in the junket were "pina coladas and a lobster dinner overlooking Gardner's Basin ... and tickets to see Jimmy Buffett.

Main Source: 
The Press of Atlantic City (New Jersey), July 2, 2007

Canadians, Beware: The Bugs Are Coming! (Or So Says Lysol)

by Bob Burton — June 21, 2007 - 1:21am

A B-roll video -- an unassembled video news release -- has been distributed to Canadian newsrooms warning consumers that "disease causing germs can be found lurking" just about everywhere in the home.

Main Source: 
The Hygiene Council, June 20, 2007

Fake News for the Whole Family

by Diane Farsetta — June 20, 2007 - 2:55pm

"Today's video PR campaigns must include both traditional and online components," counsels PR Week. "Leave nothing on the cutting-room floor ... put it on YouTube or another video-sharing site. ...

Main Source: 
PR Week, June 18, 2007
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