Corporations

"Dow Chemical and Dow's PR firm, Burson-Marsteller, tried to shut down some parody sites and ended up bringing themselves a heap of negative publicity," writes Joyce Slaton. It all began when the Yes Men, impersonating Dow, created a site detailing Dow's responsibility in the Bhopal disaster.

PR industry analyst Paul Holmes notes that the corporate scandals of last year created a "chronic crisis, as constituents - shareholders, employees, regulators, the public at large - began to question whether the entire American corporate system was hopelessly corrupt." (As an indicator of how bad things got, Holmes was forced to combine Enron, Worldcom and Tyco into a single item in his "top 10" list of the year's worst PR disasters.) "Ordinarily," Holmes writes, "such an epidemic of ill-considered corporate behavior would have elevated the role of the senior corporate communications executiv

Chlopak, Leonard, Schechter & Assocs., a PR firm that specializes in crisis management, is helping energy companies fend off environmentalist and human rights groups that oppose a planned 400-mile pipeline in Peru that will pass through indigenous homelands in the Amazon rainforest. CLSA's other clients have included the Arthur Andersen accounting firm during the Enron scandal.

Faced with a "mounting public relations disaster" over its attempt to sue the famine-stricken country of Ethiopia for $6 million, the Nestle corporation has promised to donate the money to hunger relief. But Justin Forsyth of the hunger organization Oxfam calls the offer a "half measure" and calls on the company "unambiguously to drop the claim and allow the Ethiopian government to spend the money on famine relief. ... Nestle has had lots of opportunities to back down over the last year.