Corporate Social Responsibility

The Big Dirty Hands Behind Wal-Mart's Greenwashing

by Bob Burton — February 14, 2008 - 5:05am

Phil Mattera, the research director of Good Jobs First, reflects on the rise and fall of greenwashing during the 1990's and asks whether we are "now seeing a green business boom that will also turn out to be nothing more than hot air?" While a marketing consultancy company, TerraChoice, last year identified what it dubbed as "six sins of greenwashing", Mattera believes that

Main Source: 
Alternet, February 12, 2008

Green Garbage Trucks

by Sheldon Rampton — February 14, 2008 - 12:54am

Waste Management, the U.S. waste disposal company that Rachel's Hazardous Waste News once called "the nation's largest polluter," has been trying to clean up its reputation.

Main Source: 
New York Times, February 7, 2008

Green PR Guy Adam Werbach Sells Out to 'Saatchi & Saatchi S'

by John Stauber — February 1, 2008 - 7:15pm

Adam Werbach, once the youngest head of the Sierra Club and currently on the board of Greenpeace, must have a lot more "green" in his bank account today.

Main Source: 
Fast Company blog, January 31, 2008

Corporate Responsibility or "Hidden Campaigns"?

by Anne Landman — January 22, 2008 - 1:49pm

The General Chairman of Indonesia's National Commission for Child Protection, Seto Mulyadi, called tobacco companies' corporate social responsibility programs "hidden cigarette campaigns." Mulyadi said that cigarette companies "do free advertising through their CSR programs." Mulyadi is proposing a complete ban on cigarette advertising in Indonesia, after a study by the country's Publi

Main Source: 
Tempo Interactive, Jakarta, January 18, 2008

Adults Still Don't "Get It" on Youth Smoking

by Anne Landman — January 14, 2008 - 4:54pm
  • Topics: Advertising, Corporate Campaigns, Corporate Social Responsibility, Children, Health, Marketing, Tobacco

    • A recent report issued by the American Lung Association gives the State of Virginia a "D" for its youth smoking prevention efforts.

    "I Shop. Therefore I Give."

    by Judith Siers-Poisson — December 22, 2007 - 11:59am

    'Tis the season of gift giving, and of retailers trying to grab as much of their market share as they can. While encouraging consumerism and excessive consumption, sellers also seek to tap into nobler urges toward benevolence and charity at this time of year.

    Main Source: 
    <i>New York Times</i>, December 22, 2007

    Numbers Game

    by Bob Burton — December 21, 2007 - 3:42am

    In late November the accounting firm PricewaterhouseCoopers announced the results of a survey of 353 East African corporate executives for its "Most Respected Company" award for 2007. The winner was the Kenyan mobile phone company, Safaricom. One of Safaricom's claims to fame is that it boasts the highest profits of any company in the region.

    Main Source: 
    Daily Nation (Kenya) , December 17, 2007
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