Children

The Corporate Art of Creating a Crisis

by Bob Burton — March 20, 2007 - 5:37pm
  • Topics: Activism, Crisis Management, Issue Management, Children, Corporations, Democracy, Think Tanks

    • By all indications, Mark McInnes is a smart cookie.

    Hello, Teens? Marketing Firms Are Calling

    by Diane Farsetta — March 20, 2007 - 4:33pm

    Retailers "eager to connect with teen and twentysomething shoppers" are increasingly marketing to them through their cell phones, reports USA Today. New marketing approaches include "coupons that go to shoppers' cellphones." The marketing firm Access 360 Media "saw redemption rates of about 40%" with cell-delivered coupons, as opposed to "less than 2% for many print or online coupon campaigns." Then there's GPShopper, "an Internet-style search engine that lets shoppers search a chain's entire inventory," with Best Buy, Toys R Us and Sports Authority among the chains using the service.

    Main Source: 
    USA Today, March 20, 2007

    Multifaceted PR Campaigns Grow on Trees

    by Diane Farsetta — March 20, 2007 - 4:05pm

    PR Week gave its "Public Affairs Campaign of the Year 2007" award to the Porter Novelli firm and the Abundant Forests Alliance, a front group for the "wood and paper products industry." The campaign was launched in response to "environmental activist" efforts to "change the foresting industry's procurement practices." The campaign's goal was to convince "col

    Main Source: 
    PR Week (print edition), March 12, 2007

    Medical Journal In Double Bubble with Apparent Beverage Industry Conflict

    by Jonathan Rosenblum — March 13, 2007 - 2:59pm

    In its current issue, the American Journal of Clinical Nutrition acknowledges that a review of soft drinks and obesity (which challenges links between the one and the other) was funded by the American Beverage Association. But the journal excludes information that one of the authors personally and professionally has had close ties to the beverage industry.

    Main Source: 
    Center for Science in the Public Interest, March 12, 2007

    Pepsi's Dean

    by Bob Burton — March 6, 2007 - 7:53pm

    PepsiAmericas' range of products

    Three months after the Dean of the University of Minnesota Medical School, Dr.

    Main Source: 
    Pioneer Press (Minneapolis), March 5, 2007

    Coke Cans Weber Shandwick, Cries over Spilt Milk

    by Bob Burton — February 20, 2007 - 5:19am

    Source: MilkPEP

    The Coca-Cola Company has terminated a 15-year long working relationship with the global PR firm Weber Shandwick.

    Main Source: 
    PR Week (sub req'd), February 14, 2007

    U.S. Agency Gives Vinyl Industry a Pass on Lunch Box Lead Content

    by Jonathan Rosenblum — February 19, 2007 - 12:55pm

    Kids' vinyl lunch boxes often contain dangerous levels of lead, but government regulators have released to the public only the test results most favorable to industry, according to documents the Associated Press obtained under a Freedom of Information Act request. The Consumer Product Safety Commission found that 20 percent of boxes tested in 2005 contained unsafe amounts of lead--and several contained more than 10 times the safety level.

    Main Source: 
    Associated Press, February 18, 2007

    President Calls on America to "Cope" With Child Obesity

    by Jonathan Rosenblum — February 2, 2007 - 8:51am

    President Bush described child obesity as "a costly problem for the country" and called for strategies to "help folks...cope with the issue" as he met with executives from McDonald's, Kraft, PepsiCo and other companies that market food products to children.

    Main Source: 
    Washington Post, February 2, 2007

    BBC: Drug Firm and U.S. Doctor Consulted on Media Message for Antidepressant

    by Jonathan Rosenblum — January 30, 2007 - 7:12pm

    A University of Pittsburgh child psychiatrist who conducted company-sponsored clinical trials on adolescent use of the antidepressant Paxil also conferred with the company on how to respond to press inquiries challenging the safety of the drug for adolescents, reports the BBC investigative program, Panorama. The psychiatrist, Dr. Neal Ryan, sent emails to GlaxoSmithKline dating to 2002 requesting media advice.

    Main Source: 
    BBC, January 29, 2007
    Syndicate content