Can PR Fix This End Run?

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Tiki Barber, a former running back for the New York Giants, has hired the 5W Public Relations agency in New York to try and repair his image after he left his wife, who was eight months pregnant with twins, for a former NBC intern. 5W Public Relations is the third PR agency Barber has hired to try and burnish his image. The couple also has two other sons, ages 7 and 6. In Barber's memoir, "Tiki: My Life in the Game and Beyond," published in 2007, he wrote about the kind of man he wanted to be for his kids, saying "I want to be an honorable man, because that's what I want them both to be. My family is everything to me."