America Supports Its Friend's PR Firm

Share this

PR firm Susan Davis International (SDI) has retained its contract with the U.S. Department of Defense's America Supports You campaign. The one year contract is good for up to $3 million. "The long-running campaign aims to communicate public support of the military to service members and their families. Among SDI’s assignments are developing a national media strategy, partnerships with businesses, celebrities and other entities, PSAs, internal communications, events, and a 'robust' web and interactive campaign." Some claim the bid process heavily favored SDI, but that's not the only controversy. As CMD reported previously, the Pentagon is investigating SDI's work on America Supports You, including unusual financial arrangements with the military newspaper Stars & Stripes. The paper recently reported that "a former attorney for the Pentagon's news bureau, the American Forces Information Service, has alleged 'serious misconduct' by Pentagon and S&S officials," including Allison Barber, who "is a friend of Susan Davis, and awarded the six-figure PR pact without a competitive process."