Cheeky Monkeys Urge Responsible PR

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"Being socially and environmentally responsible should be an issue for leading PR companies," said Greenpeace activist Mariana Paoli. The group's new report, "Burning up Borneo," links deforestation and loss of orangutan habitat in Indonesia with Unilever suppliers producing palm oil for Dove brand soap. After demonstrating outside of Unilever's UK headquarters, Greenpeace activists moved on to three of the Dove brand's PR firms: Lexis PR, JCPR and Ogilvy. The activists, including some dressed as orangutans, delivered copies of the report and asked the PR firms "to put pressure on Unilever to change its practices." Paoli remarked, "I was a little surprised at how defensive the agencies were, although they probably are not used to having orang-utans arriving in their offices." A Unilever spokesperson said the company's "two key messages" in response to the protest are its commitment "to finding a solution for the palm oil problem," and its "sympathy to Greenpeace's cause."