Penn Sought Out to Help British Prime Minister

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Despite the CEO of the PR firm Burson-Marsteller, Mark Penn, being dumped by the Colombian government and no longer working as 'chief strategist' for Hillary Clinton's campaign, he may be hired as a pollster by media staff working for British Prime Minister, Gordon Brown. Writing in PR Week, David Singleton reports that Brown's communications chief, Stephen Carter, and his director of political strategy, David Muir, "are understood to have held talks with Penn last week" about helping to identify policy areas that could be potential vote-winners for Brown. "Muir is a strong admirer of Penn and became acquainted with him while working at WPP, which owns Burson-Marsteller," Singleton reports.