The Ethical Optimist

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Ann Higgins of Utopia Communications, a member of the Public Relations Society of America, has started a blog about ethics and public relations. Recent postings discuss PR firms that don't pay their interns, a conflict between a Texas power company and two environmental groups over coal-fired power plants, a marketing campaign to sell diet pills to dogs, and a "neuromarketing" campaign that actually conducts brain scans of whiskey drinkers in hopes of figuring out how to sell them more Jack Daniels.