Public Relations: The International Language

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"Overseas political groups are increasingly seeking to raise their legitimacy and sell their agendas in their home countries through communications outreach to US politicians, media, think tanks, and other influential audiences," writes PR Week. The party of former Ukrainian "Orange Revolution" leader Yulia Tymoshenko is working with TD International, Glover Park Group and Dezenhall Resources. Armenian defense minister Serge Sarkisian, "who plans to run for president," has hired Burson-Marsteller and its BKSH & Associates unit, on a $65,000 per month contract. B-M is also working for Benazir Bhutto's Pakistan Opposition Party. For their international clients, the firms arrange meetings "with government officials, members of Congress, the media, and others ... to emphasize the individual's or his or her party's desire to promote greater political freedom and human rights," often along with a focus on "energy security." Former CBS News correspondent turned PR executive David Henderson said, "Media is international, and this approach tends to add to [foreign groups'] perceived credibility and influence in their own countries."