Malaysian Palm Oil Producers Plan PR Blitz

by Bob Burton — November 16, 2006 - 11:00pm
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Orang-utan
Source: Orangutan Foundation

The Malaysian Palm Oil Council (MPOC), a lobby group whose members dominate the global trade in oil produced from palm oil plantations, is looking to launch a PR blitz in the U.K. to overcome criticism from environmentalists. PR Week reports that MPOC "has approached a number of international PR groups for a brief understood to be worth around £500,000" (US$940,000). Friends of the Earth (FOE) in the UK has singled the palm oil industry out as "the most significant cause of rainforest loss in Malaysia and Indonesia." According to FOE, the land area dedicated to palm oil plantations has doubled in the last 10 years and the industry "threatens species with extinction, including the orang-utan and the Sumatran tiger."

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PR Week (sub req'd), November 15, 2006