Accentuate the Positive, While Getting Rid of Unions

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PR Week's "Toolbox" column provides tips on how to increase the effectiveness of various PR techniques. But in the August 15, 2006, issue, the feature hints at union-busting techniques. The question is how "to reduce the level of acrimony, improve communications, and facilitate a more pleasant outcome" to labor disputes. James Lukaszewski of The Lukaszewski Group advises "talking about moving forward into the future." He says, "The question to ask is, 'Are you a force for yesterday or a force for a better tomorrow?' The choice is yours. ... If given the chance, your employees will choose happiness and candor over anger, fear of the unknown, and the regimentation third-party membership requires." And lower pay and benefits over collective bargaining? Lukaszewski also suggests managers "eliminate all negative words" when speaking of labor issues.