The Nuclear 'Renaissance' Will Be Advertised

by Diane Farsetta — February 6, 2006 - 1:45pm

An NEI ad from its "clean air" campaign

"The nation's nuclear-power industry is set to roll out a multiyear advertising campaign to build public support for a generation of new plants," reports the Wall Street Journal. The ad campaign, run by the PR firm Hill & Knowlton for the industry group Nuclear Energy Institute (NEI), promotes a "nuclear renaissance." NEI's Scott Peterson said the goal is to "build a broader base of bipartisan support, both in Washington and across the country." Last week, NEI selected Alex Flint as its new head lobbyist. Flint will remain at his current job, as the majority staff director of the U.S. Senate Energy and Natural Resources Committee, until joining NEI in April 2006. O'Dwyer's reports that Weber Shandwick is promoting British Nuclear Fuels' move to sell Westinghouse Electric to Japan's Toshiba for $5.4 billion. U.S. Commerce Secretary Carlos Gutierrez had lobbied British officials in favor of General Electric's bid for Westinghouse.