Al Jazeera International Enlists PR Help

by Laura Miller — July 25, 2005 - 6:24pm
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Al Jazeera International has retained Brown Lloyd James (BLJ), a PR firm with offices in New York, Washington and London, as its agency of record. Set to launch in 2006, Al Jazeera International will be the 24-hour English-language news channel run by the Qatar-base company. According to PR Week, BLJ will promote the channel to industry trade publications and may eventually target news "consumers." BLJ received $37,500 for work in 2003 to help build political support in Washington for Iyad Allawi in his bid to become prime minister of Iraq. BLJ clients include BBC, Disney and the Ford Foundation among others.

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PR Week (sub req'd), July 25, 2005