American Diabetes Association Makes Sweet Deal with Cadbury Schweppes

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"If you are wondering why Americans are losing the wars on cancer, heart disease and diabetes, you might look at the funding sources of the major public health groups," Russell Mokhiber and Robert Weissman write. "Big corporations dump big money into these groups. And pretty soon, the groups start taking the line of the big corporations. Case in point: the American Diabetes Association (ADA). Earlier this month, the ADA cut a deal with candy and soda pop maker Cadbury Schweppes. Here's the deal - Cadbury Schweppes kicks in a couple million dollars to the ADA. In return, the company gets to use the ADA label on its diet drinks - plus the positive publicity generated by the deal. Cadbury makes Dr. Pepper and such nutritious treats as Cadbury's Cream Egg. You would have to have your head buried deeply in the sand to deny that sugar-filled soda is fueling childhood obesity - which in turn in is fueling type 2 diabetes." In an interview with the Corporate Crime Reporter, ADA's Richard Kahn emphasized that the ADA logo would only appear on "products that are better to eat."