Some of the Facts About Wal-Mart

by Diane Farsetta — January 13, 2005 - 6:24pm
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"For the first time in its 43 years, a Wal-Mart CEO is publicly responding to detractors." The giant retailer launched a national PR blitz, including interviews with its CEO, an open-letter ad in more than 100 newspapers, and a new website, walmartfacts.com, that promises the "unfiltered truth." CEO Lee Scott said that criticisms of Wal-Mart had grown to "urban legend" status, while critics' "lifestyle doesn't change when the price of fuel changes, or if they keep a Wal-Mart store out of their area." When asked why walmartfacts.com doesn't mention the ongoing class-action sex discrimination lawsuit against Wal-Mart, Scott replied, "There are so many things that we deal with and aspects of society that you couldn't possibly put them all in." O'Dwyer's reports that Hill & Knowlton is working on Wal-Mart campaign, helping Scott and handling local media.

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USA Today, January 13, 2005

Comments

Walmart Facts Rebuttal

Submitted by AlwaysLowWages on February 7, 2005 - 4:23pm.
SEIU has also launched a website refuting the facts from Walmartfacts.com .. http://walmart.purpleocean.org?prw

Misleading Statistics at walmartfacts.com

Submitted by djohnsen on January 24, 2005 - 12:19pm.
In my blog, I analyze the misleading "half-of-the-story" statistics from Wal-Mart's propaganda web site. See http://www.djwriter.com/blog/2005/01/wal-marts-propaganda-site.html (I would paste it here, but it looks awful without the formatting).