Pennies for Lay's Thoughts

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Despite the bankrupty of his company, former Enron CEO Ken Lay apparently still has some money to spend on spin. "The former chairman's computer-literate litigation team is making use of 'sponsored links,' which appear prominently in searches for a word or name in an Internet search engine," reports Mary Flood. "It's one of the ways the search engines make money and one of the ways Web sites can be sure they'll be noticed." Searching the internet for terms such as "[google:Enron scandal]" or "[google:Ken Lay]" will produce a page with a sponsored link to www.kenlayinfo.com. Lay pays 5 to 12 cents each time someone clicks on the link. Click early and click often!