A PR Firm Divided

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The U.S. political divide "permeates everywhere," writes PR Week, "even amicably at Edelman" PR firm, where Republican strategist Michael Deaver and Democratic adviser Leslie Dach are vice-chairs. Dach said the presidential campaign will impact "the day-to-day business of public relations. ... We'll see new ways to use the internet to engage people and an even greater recognition of the role of these fast-moving cycles to drive news." Deaver said the Bush campaign "controlled the message, knew where they were going, never deviated. ... They responded every time the Kerry campaign went after them within a matter of minutes while the Kerry campaign waited two or three days."