Iraq: Hoping to Spin the Insurgents Away

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"The U.S. government is soliciting proposals for an 'aggressive' and comprehensive PR and advertising push in Iraq to convey military and diplomatic goals to Iraqis and gain their support." The contract will be with the Multi National Corps-Iraq; British PR firm Bell Pottinger did similar work for MNC-I's predecessor, the Coalition Provisional Authority. The campaign will include "outreach to various segments of Iraqi society" and setting up a "Rebuttal Cell," to "immediately and effectively" challenge "reports that unfairly target the Coalition or Coalition interests." The PR plan contrasts with news of a U.S. National Intelligence Estimate that "spells out a dark assessment of prospects for Iraq."