Greening ExxonMobil

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"Weber Shandwick is handling the 'greening' of ExxonMobil Corp. by promoting an alliance forged between the energy giant and Earth 911, a government/private sector entity with the motto of 'making every day Earth Day,'" O'Dwyer's PR Daily writes. "The partnership aims to educate consumers about the importance of recycling used motor oil. ExxonMobil will provide funding for Earth 911 in return for the right to slap the group's logo on its Exxon- and Mobil-branded products. Earth 911's public service announcements will feature the Mobil 1 logo and the location of used motor oil collection sites. Earth 911's corporate partners include Hewlett-Packard, Home Depot, Aluminum Assn. of America and Vertex Energy, a company that recycles petroleum products. The ExxonMobil/Earth 911 partnership comes 15 years after the Exxon Valdez dumped 11 million gallons of oil into Alaska's Prince William Sound."