PR 101 - How to Slime a War Hero

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The Swift Boat attack on Kerry uses a classic [third party] propaganda tactic: have PR professionals [such as Merrie Spaeth] organize and launch a well-funded smear attack, an ad hominem barrage against Kerry's integrity, and do it through a front group with enough separation from the Bush campaign to pretend independence. Then use the right-wing echo chamber to keep the issue alive and churning, spitting plenty of mud and confusion. It's a strategy that is virtually guaranteed to hurt Kerry in the polls.