Total Ad Saturation

Share this

The Democratic 527 group America Coming Together "is deploying thousands of supporters with PalmOne hand-helds to battleground states to play electronic ads individually for voters." The 15 state, $125 million get-out-the-vote effort's "canvassers were already using 2,000 Palms to track voters. ... [An] advertising consultant ... suggested that instead of just using the Palms to record information, the workers could also show voters state-specific political ads focused on an issue they care about." ACT's political consultant said, "The response has been tremendous. Who has ever been to someone's door carrying a PalmPilot and showing an ad? Nobody! In some cases people have never seen a PalmPilot up close before."