PR Firm Needs Good PR

by Diane Farsetta — August 5, 2004 - 11:00pm
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As if it hadn't gotten enough bad press lately, PR firm Fleishman-Hillard "is taking a media hit for its failed campaign on behalf of Enterprise Rent-A-Car to defeat a ... car rental tax to help pay for ... a $250 million arena in downtown Kansas City." A mayoral aide suggested the firm "stay out of issue campaigning ... because they are incompetent." Fleishman-Hillard lost another vote in support of riverboat gambling in Missouri, but "launched a major consumer education effort spotlighting healthy food and beverage products" made by PepsiCo. "Pepsi, like many food and beverage companies, has been criticized for contributing to the nation's obesity epidemic," notes PR Week.

Main Source: 
O'Dwyer's PR Daily (sub. req'd), August 6, 2004