Revenge of the Teletubbies

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"When a beautiful girl walks up to you, and she's wearing the TV commercial on her chest, you just can't get away from it," enthused Adam Hollander, head of The Brand Marketers and creator of T-Shirt TV. The shirts contain speakers and 11-inch TV screens, which can show video ads, flash animation or slides. T-Shirt TVs worn by "aggressively friendly" young women will be part of a 10 city marketing campaign for the movie "I, Robot." Advertising executive David Helm commented, "Advertising is obnoxious so that it gets attention. And then that doesn't work anymore, so it gets more obnoxious."