Mad Cow Flack Gets a Platinum Trumpet

by Sheldon Rampton — May 29, 2004 - 3:28pm
Share/Save Share this

The Publicity Club of Chicago, a PR industry trade association, has given its "Platinum Trumpet" award to Sarah Sarosi of the Burson-Marsteller PR firm, which worked on behalf of the National Cattlemen's Beef Association in the U.S. and "responded immediately when a Canadian case of Bovine Spongiform Encephalopathy (or 'Mad Cow' disease) was diagnosed."

Main Source: 
http://www.publicity.org/trumpet2004gold.htm