The Blair Pitch Project

by Sheldon Rampton — February 29, 2004 - 11:00pm
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An extensive PR blitz is underway to promote Burning Down My Masters' House, the book by disgraced former New York Times reporter Jayson Blair. NBC's "Dateline" is planning an hour-long program about Blair and his book. Blair, who was fired for fabricating stories, will be flogging his book on the "Today" show, "Larry King Live," "The View" and "Hardball."

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Editor and Publisher, March 1, 2004