CBS News/Viacom Offers POW Lynch Stardom

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"In its letters to Private Lynch's family and officials at the medical center, obtained by The New York Times, CBS News combined its pitch for a two-hour documentary with many other projects envisioned by the other divisions of its corporate parent,
Viacom. In the process, CBS renewed concerns among critics about the independence of news divisions owned by media giants. 'Attached you will find the outlines of a proposal that
includes ideas from CBS News, CBS Entertainment, MTV
networks and Simon & Schuster publishers,' Betsy West, a CBS News senior vice president, wrote to Private Lynch's military representatives. 'From the distinguished reporting of CBS News to the youthful reach of MTV, we believe this is a unique combination of projects that will do justice to Jessica's inspiring story.' "