'Green Industry' Prepares For PR Fight

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The trade organization Professional Lawn Care Association of America wants "to create a positive message about the benefits of a well-maintained landscape." Landscape Management, a landscape and lawn care trade publication, writes that PLCAA is sponsoring a meeting next month to address "threatening issues" faced by the "Green Industry. ... These include issues pertaining to pesticide and
fertilizer use, air pollution and water restrictions." PLCAA Vice President for Government Affairs Thomas Delaney recently told the PLCAA board of director, which includes representatives from lawn care business and the pesticide industry, that the "Green Industry and particularly the lawn care sector is under attack here in the United States and in Canada because of misinformation propagated by zealous activists."