Using the War to Sell Mustard and Movies
George Hesselberg writes, "let me be the 500th columnist in the United States to jump on the French's Mustard public relations people for the company's astounding press release that got -- congratulations -- national press last week. The company wanted everyone to know that 'The only thing French about French's mustard is the name!' ... And leave it to Hollywood to make the peace sign a commercial symbol. The comedy movie, What a Girl Wants, is advertised picturing the lead actress ... flashing the peace sign. ... Now, Warner Brothers is removing the peace sign because it might be seen as a political message and THAT might cost them customers. ... These are the acts of companies trying to cash in on the war, creating a spin where there is none."
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