Canadian Military Brass Get PR Lessons

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"Canada's military has launched a major effort to help senior officers express empathy during tragedies, avoid nervousness, craft sound bites, avoid gaffes and 'deflect' questions," CanWest News Service's Peter O'Neil reports. A critic of the effort says that the federal government should focus on policy and performance rather than spin, suggesting that the military believes "that we're going to be the author of a lot of bad news over the next while, or associated with a lot of bad news and, therefore, we better figure out how to spin it."