Grassroots PR for Nuclear Power

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"Less than a week before a Town Meeting Day vote on the future of Vermont Yankee nuclear power plant, a David-and-Goliath-style public relations war is heating up between the multibillion dollar corporation that owns the plant and a small group of volunteers who want the plant closed in 2012," writes Eesha Williams. "Nuclear Free Vermont, the citizens' group, is spending about $2,000 to distribute 'Vote Yes' yard signs to supporters, mail literature, and possibly air a handful of radio ads. Meanwhile, the Entergy-funded Coalition Against Shutting Down Vermont's Electricity Options is in the midst of a $200,000 public relations blitz that includes mass-mailings, newspaper ads, and 'Vote No' radio ads featuring the voice of a former Vermont governor."