Corporations Will Save the World

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"If you want to save the world, forget going to protests and give up on the press
releases. It's time to work with corporations -- or so an increasing number of former
activists turned corporate consultants would like you to believe," writes frequent PR Watch contributor Bob Burton. "Not only is consulting more financially rewarding than working for non-government organizations (NGOs), it is defended as a superior form of activism. ... The often crude corporate efforts of the 1980s and 1990s aimed at defeating activist campaigns are now being superseded by softer strategies of enticing non-government organizations to do less on the streets and more in 'partnerships' in corporate boardrooms designing 'win-win' solutions."