Bob Woodward's PR Ideal

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"The model for me for someone in the public relations business is, to a certain extent, the U.S. military," journalist and Watergate legend Bob Woodward said in a keynote address to the Public Relation's Society of America's National Capital Chapter in Washington, D.C. PRSA's Strategist reports how Woodward, assistant managing editor of the Washington Post, defines the model PR professional. "The best sources for straight information were people in the U.S. military, particularly the officers and men and women who had served in Vietnam, who learned the lessons of Vietnam -- that you cannot let the distance between what the reality is and what you are saying to exist at all."