Panama Spends $1 Million On PR

Share this

The Panama Canal Authority has a $1 million contract with Edelman PR Worldwide for "corporate communications" work, O'Dwyer's PR Daily reports. Edelman has "conducted a communications audit, provided media training, monitored the worldwide media and drafted materials for the United Nations Summit on Sustainable Development for the PCA." The 88-year-old canal is in need of modernization, which could cost up to $8 billion. "U.S. officials also fear the Canal could be a terror target, a strike that would deal a severe blow to global commerce," O'Dwyer's writes.