Selling the War

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"The reasons for a new attack on Iraq have been presented in a series of press-friendly promotional moments that have been long on promises and short on facts," says Moveon.org. "Timing has been a critical factor -- it is no coincidence, for example, that the climax of the push has come immediately after the anniversary of Sept. 11, despite the fact that there is still no proven link between Iraq and the terrorist attacks of last year." To help counter the Bush administration's planned $200 million PR blitz, Moveon.org has produced a useful bulletin explaining the marketing campaign and offering lessons in PR from previous wars.