Adelphia's Makeover

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Adelphia Communications is using Robinson Lerer & Montgomery for crisis PR in the aftermath of its bankruptcy filing and the arrest last week of several company executives. "RL&M's mission is to reassure cable subscribers that the company has a future once its reorganization is completed," writes O'Dwyer's PR Daily. An ad campaign will urge cable subscribers to "stick with us," characterizing the bankruptcy as "a reorganization effort to rebuild the company and restore its integrity."