Making the World Safe for Obesity

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PR giant Golin/Harris is bragging about its new "Global Obesity Task Force." The Task Force doesn't seek to fight childhood obesity, but to protect the interests and image of the multibillion dollar Obesity Industry. Their press release states: "With consumers becoming increasingly wary of American 'big business,' many companies find themselves under scrutiny. ... The increase in childhood obesity has special interest and government groups seeking to hold someone responsible. And, corporate America is the likely target. Golin/Harris International has created its Global Obesity Task Force with proprietary tools to help companies under fire in the obesity debate... Wide ranges of industries are vulnerable and need to act to protect their brands, businesses and reputations. Quick service restaurant companies, snack makers, beverage producers, the television and video game industries... 'When managed appropriately, companies can withstand issues without public confidence and brand trust eroding,' said Kathy Weber." G/H clients include McDonald's and Tyson Foods.