Social Responsibility and the Mechanical Bull

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As events build toward the UN's upcoming environmental summit in Johannesburg, the PR industry is busily promoting "corporate social responsibility" (CSR) as the solution to the world's problems. As our 3rd Quarter issue of PR Watch observes, however, current rhetoric about CSR is occurring in the wake of the worst orgy of corporate irresponsibility in decades. Stories featured in this issue include:

• Rio+10, Environment Zero
  
• Ketchum (the UN's PR Firm) Tackles Corporate Responsibility
  
• Corporate Social Responsibility and the Crisis of Globalization
  
• The International Chamber of Commerce and the Mechanical Bull