PhRMA Supports Seniors Who Support PhRMA

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PR giant Weber Shandwick (WS) is helping the United Senior Association (USA), a 1.5 million member organization, with its PR needs. USA is backing the prescription drug bill that was passed by the House on June 28. O'Dwyer's PR Daily reports, "That bill is backed by the Pharmaceutical Research and Manufacturers of America (PhRMA), which has made 'educational grants' to USA. PhRMA supports the House measure because it bans the government from setting prices for prescription drugs. It is against a more expansive drug plan that is being introduced in the Democrat-controlled Senate. Tim Ryan, a former PhRMA staffer, is the WS executive in charge of the USA account. He said WS created ads in support of the House measure, but would not go into detail about overall strategy." O'Dwyer's also reports that the AARP, a 35 million member group, is critical of the House bill, saying it has a serious "coverage gap."