Snake Oil Search Engines

by Sheldon Rampton — July 11, 2002 - 11:00pm
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Despite a complaint by Commercial Alert and threats of legal action from the Federal Trade Commission, most of the Web's largest search engines have not yet complied with federal requirements that they inform users about deceptive "pay for placement" deals that smuggle commercial placements into search results. (One bright exception, according to USA Today, is Google.com, whose founders have "fiercely protected Google's editorial integrity.")

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USA Today, July 12, 2002