Martha Stewart, Reform Mascot

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Martha Stewart's involvement in insider trading allegations may finally ring in corporate reforms, according to Kevin McCauley at O'Dwyer's PR Daily. "The names of Dennis Kozlowski (Tyco), Bernie Ebbers (WorldCom), John Rigas (Adelphia Communications), Dave Komansky (Merrill Lynch) and Gary Winnick (Global Crossing) don't ring a bell to those who skip the financial pages when reading their morning papers," McCauley writes. "Martha Stewart. Ding dong. That's a bell-ringer. ... Her high name or brand recognition is why Martha will deserve credit, if reforms are made to restore credibility in the financial markets."