PR Watch Issue on "Spinning the Web" Now Available Online

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The First Quarter 2002 issue of PR Watch, which examines the ways that PR firms and activists are using the Internet, is now available online as a free download. Stories in this issue include "Spinning the Web," which shows how PR firms view the web as a two-way street, using it themselves to flog their causes and market clients' products, while simultaneously PR pros are becoming increasingly alarmed at the growth of online activism. In "Digital Marketing: Old Hacks Learn New Tricks," we look at ways that PR pros and political campaigners are adapting old techniques for manipulating the masses by replacing traditional junk mail with cyber-spam and web-driven endorsements for hire.