Video News Release Business Gets Back to Normal

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"In the wake of the terrorist attacks of September 11 and the ensuing war on terrorism, the news hole for video public relations shrunk dramatically," writes Paul Holmes, editor of public relations trade newsletter The Holmes Report. "Most of the major production and distribution companies canceled projects in the wake of the terrorist attacks, but in the months since then, the business has been getting back to normal." Michael Santorelli, co-founder of the video production company Dogmatic, told Holmes: "News stations have come to depend on us for content. We are providing them with stories -- particularly in the entertainment arena, but anything involving the use of celebrities -- they could not otherwise get."