The Corporate Confidence Game

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Nearly 70 percent of Americans say they do not trust corporate America, according to a recent survey conducted for the Interpublic's Golin/Harris PR unit. According to O'Dwyer's PR Daily, the surveys says that the Enron meltdown is only one of a number of recent events that have created "a crisis of confidence and trust in the way we do business in America." Industries that are especially mistrusted include: oil & gas; insurance; investment brokers; utilities; airlines; telecom; advertising; the media; PR; accounting; chemical; pharmaceuticals; and management/consulting. "Imagine," quips one O'Dwyer's reader, "if all the PR firms that were paid handsomely to create the positioning and hype that led to this mistrust, had to pay it all back."