"American Advertising Goes to War"

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Advertising Age asked a top Middle East ad man about the difficulties of selling the US to the Arabic and Muslim world. Roy Haddad, the Beirut-based CEO of WPP Group's J. Walter Thompson, warns that the current political situation makes the US a hard sell. "The long-standing Israel issue is the biggest hindering factor. ... There's been a lot of reaction in the US, feeling that Arabs were pro-bin Laden. It's not so much a pro-bin Laden as an anti-American attitude, anti-Western. The enemy of my enemy is my friend." Advertising Age features a lengthy special report highlighting US propaganda strategies and campaigns titled 'American Advertising Goes to War.'