Osama's Video a Powerful PR Weapon Against Him

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O'Dwyer's PR Daily reports that "U.S. State Department public diplomacy head Charlotte Beers intends to incorporate the Osama bin Laden tape into her propaganda efforts, according to her spokesperson Richard Boucher. 'We may make it available to people around the world via our promotional materials, website or at embassies,' he said." O'Dwyer's also links to the video transcript.