Product Placement on NBC

by Sheldon Rampton — November 28, 2001 - 12:00am
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In a new deal, Amazon.com is running commercials near author appearances on NBC, CNBC and MSNBC. The spots lead viewers to Web addresses where they can purchase the books. NBC concedes that it will receive 10% of each book sale, calling that "synergy." Media critic Mike Drew calls it "cynical."

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JS Online, November 28, 2001