The Mother of Ads Leads the Mother of PR Campaigns

by Sheldon Rampton — November 26, 2001 - 1:00am
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PR Week profiles the career of Charlotte Beers, once nicknamed "the most powerful woman in advertising," now overseeing U.S. efforts to improve its image overseas. Beers made her name selling Uncle Ben's rice products before going to work for ad agencies including J. Walter Thompson, Tatham-Lair & Kudner and Ogilvy & Mather.

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PR Week, November 26, 2001