Corporate Advertisers Dictate News Content

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How much is your local TV news influenced by the people who buy ads? In a survey of 118 news directors around the country, more than half, 53 percent, reported that advertisers pressure them to kill negative stories or run positive ones. The pressure to do puff pieces about sponsors occurs "constantly," "all the time," "everyday," "routinely," and "every time a sales person opened his/her mouth," news directors reported.