Hell is for Heroes
Share this
This CNN interview with Bob Druckenmiller, CEO of the Porter Novelli PR firm, gives his thoughts on PR aspects of the Ford/Firestone tire fiasco. "It could be a public relations firm's dream. I mean, you've got a chance to go in and be a hero, and there's very little downside," observed the CNN interviewer. Druckenmiller replied: "True. I think any crisis is an opportunity, both for a public relations firm and for a company to be a hero in terms of how they react to it."
Main Source:
http://www.porternovelli.com/cnnfn.htm - 1545 reads
- Printer-friendly version
- Add new comment
- permalink